The hidden data-driven truth about customer loyalty: What really keeps customers coming back?
Keynote
Keynote
Tuesday 08:40 AM - 09:25 AM
Language: English
- The Loyalty Illusion: Why many "loyal" customers aren’t actually loyal
- Loyalty vs. Habit vs. Convenience: What truly drives repeated purchases?
- The Transparency Effect: Why trust & ethics are the next big loyalty drivers?
- Why Big Brand Loyalty Tactics Don’t Always Work for Smaller Companies – and what to do instead?
Speaker
Dominik Olejko
Former Head of Insights & Analytics, IKEA
Dominik is a European star in the dynamic world of sales, customer experience, customer insights, CRM, and loyalty programs. Before stepping onto the scene as a speaker and advisor, he held several key roles at IKEA – most recently as Country Head of Customer Experience.
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