The hidden data-driven truth about customer loyalty: What really keeps customers coming back?
Keynote
Keynote
Tuesday 09:00 AM - 09:45 AM
Language: Norwegian
- The Loyalty Illusion: Why many "loyal" customers aren’t actually loyal
- Loyalty vs. Habit vs. Convenience: What truly drives repeated purchases?
- The Transparency Effect: Why trust & ethics are the next big loyalty drivers?
- Why Big Brand Loyalty Tactics Don’t Always Work for Smaller Companies – and what to do instead?
H&M is the second-largest international clothing retailer. H&M was founded by Erling Persson in 1947 under the name Hennes. Concept stores including COS, Weekday, Monki, Other Stories, Cheap Monday and Arket. H&M is ranked as the twenty-first most-valuable brand in the world.
Speaker
Dominik Olejko
Head of Insights & Analytics, H&M East Europe
Dominik is a European star in the dynamic world of sales, customer experience, customer insights, CRM, and loyalty programs. Before joining H&M, he had several positions with IKEA, lately Country Head of Customer Experience
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