The Science of Ethical Persuasion
World Class CX
Keynote
Tuesday 03:25 PM - 04:10 PM
Language: Engelsk
Curious to know about insights from the psychology of decision-making and influence that can enhance your business success? Paul Craven, a founding member of the Cialdini Institute, reveals the 7 principles of ethical persuasion. Grounded in cutting-edge research, these principles empower you with proven strategies to create lasting relationships, reduce uncertainty and motivate action in your clients and prospects. Designed for professionals in CRM, marketing, and communications, this session demonstrates how even small adjustments- both online and offline - can result in significant ‘win-win’ outcomes.
Speaker
Paul Craven
Behavioral Economist, Paul Craven Partners
Paul Craven is the man who has seen behind the scenes at major banks like Goldman Sachs. After years in investment and pension funds, he's become an expert on how people think. He's not just a dry financial expert - he's a storyteller who can explain complex things in a way people actually understand. With a bachelor's from Cambridge and membership in the Magic Circle, he has a trick or two up his sleeve to show how our brain tricks us - knowledge that's worth its weight in gold for anyone wanting to communicate better with customers.
