Small steps, big gains: From intention to lasting behaviour change. How we got inactive SATS members to exercise

Keynote

Keynote

Monday 09:05 AM - 09:45 AM

Language: Norwegian

Most people agree that it's important to have a simple online banking solution, user-friendly insurance forms and that it's easy to join a fitness centre. But does being able to pay bills in three clicks improve your finances? Does the ease of filling in a form reduce the risk of fire, and not least, do you exercise more often because it was easy to join? If you want to change behaviour, you need to go beyond surface-level solutions. It's about really understanding how we humans think and make decisions. What stops us and what motivates us. In this talk, you'll hear about what actually changes behaviour. Like how we got SATS inactive members to start exercising, as well as several other concrete examples of how you can use behavioural psychology and nudging in practice!

About Nudgelab

Nudgelab optimises the potential of people, organisations and society by contributing to better decision-making processes and creating behavioural change. As Norway's leading behavioural science consultancy, we combine solid market understanding with real research expertise to achieve measurable impact for our clients.

Speaker

Irmelin Bergh

Behavioural psychologist and partner, Nudgelab

Irmelin is a behavioural change expert with extensive experience from both academia and business. She holds a PhD from the University of Oslo, UC Berkeley and Stanford, where she researched how people think and make decisions and what it takes to change habits. Today, she works as a behavioural psychologist at Nudgelab, where she combines theory and practice to create lasting behavioural change for customers in both the public and private sectors.

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