Telia's journey towards relevance: From mass mailings to smart newsletters
Winners
Tuesday 01:40 PM - 02:10 PM
Language: Norsk
Learn how Telia has transformed its customer newsletters from generic mass mailings to smart mailings, with targeted and engaging content. In this talk, we share our experience of balancing breadth and relevance, and how we've used behavioural segmentation to build the Telia brand and engage customers in a new way.
- Our method for segmenting the target audience and achieving optimal relevance.
- How smart newsletters have helped build the Telia brand.
- The importance of a holistic communication strategy across channels.
About Telia
Telia Norge is a leading technology company that builds infrastructure critical to society and delivers innovative products and services within TV, internet and mobile. We have the brands Telia, OneCall, Mycall and Phonero.
Speaker
Sanna Emtinger
Head of CVM & MarTech, Telia Norway
Since 2005, Sanna has been a dedicated marketer with a broad experience in marketing, CRM and communication. Over the years, she has held various management positions where she has worked with building and activating digital strategies, campaigns and marketing activities. As Head of CVM & MarTech at Telia, she has led the shift towards personalised 1:1 activity using analytics, data models and segmentation. Her focus is to create value through targeted communication and innovative solutions.
