Bertel O. Steen: the road to an omnichannel customer journey that creates value
Winners
Monday 11:20 AM - 11:50 AM
Language: Norwegian
Bertel O. Steen shares experiences of building strong customer relationships through personalised communication and an omnichannel approach. With seven car brands and 110 dealerships, adapting the dialogue to the customer's needs and preferences, both digitally and physically, is crucial to ensure a holistic and valuable customer experience.
- Practical examples of how personalisation creates value
- Experiences of building a seamless customer journey in a complex ecosystem
- Concrete actions that strengthen both customer satisfaction and business results.
About Bertel O. Steen
Bertel O. Steen: Norway's oldest car importer With a turnover of NOK 21 billion and over 3,000 employees, Bertel O. Steen is one of Norway's leading automotive groups. They import well-known brands such as Mercedes-Benz, Kia, Peugeot, Opel and Citroën. Through its nationwide dealer network, it offers both new and used cars, as well as workshop and financing services.
Speakers
Therese Aagaard
Head of Customer Development and Loyalty , Bertel O. Steen
Therese Aagaard is head of customer development and loyalty at Bertel O. Steen. With solid experience in customer orientation, marketing and business development, she is passionate about creating customer experiences that strengthen loyalty and value creation. Therese combines insight, technology and strategy to make the customer journey seamless, relevant and competitive in a rapidly changing industry.
Joakim Smedsrud
Marketing Automation Manager, Bertel O. Steen
With a master's degree in journalism from the University of Oslo, Joakim Smedsrud has combined his communication expertise with technological insight to drive effective marketing. Since 2018, he has been Marketing Automation Manager at Bertel O. Steen, where he optimises digital campaigns and customer dialogue. Previously, he has held roles as Publishing Manager at VG and Coordinator of Digital Customer Dialogue at NorgesGruppen.
