From transaction to relationship
Cases
Tuesday 10:20 AM - 10:50 AM
Language: Norwegian
At the Dialog Conference, Maria and Einar take us along on the journey as a strong brand moves into new categories. Vipps has simplified payments – but now it’s also about logins, wish lists, loyalty programs, and more.
How do you go from being purely a transactions app to becoming an app people spend more time in? How do you build on the strengths of the brand to bring users along for the change – and how do you create internal engagement for the expansion?
About Vipps MobilePay
Vipps MobilePay is the leading payment service in the Nordic region, with over 12 million users in Norway, Denmark, Finland and Sweden. We make it super easy to pay, split bills and send money – in stores, online and between friends. Now we are taking the next step beyond payments and developing solutions that make identification and other everyday digital services even easier. The goal is for people to spend less time on practicalities and more time on what really matters.
Speakers
Maria Stæger-Holst
Senior Key Account Manager, Vipps MobilePay
Maria has over ten years of experience in project management, business development and sales, and thrives where commercial growth meets good user experiences. At Vipps MobilePay, she works with sales and customer relations, focusing on finding the right solutions and making things even easier for both businesses and end customers. She is passionate about creating solutions that both add value and feel simple – and is motivated by seeing how good products make everyday life easier for people.
Einar Moen Styrmoe
Sales Business Developer, Vipps MobilePay
Einar has been working with technology and consulting since 2010, and has a background in events and marketing prior to this. He has been the general manager of a web agency, built online stores and tailored integrations for customers in various industries – always with the goal of creating something that both works and feels simple. Since 2023, he has been part of Vipps MobilePay, where he combines his understanding of technology with a burning passion for good user experiences and smart solutions that drive growth and innovation.
