Engaging emails – create your own personalised image, live!
Cases
Tuesday 11:00 AM - 11:30 AM
Language: Norwegian
Welcome to a different and engaging lecture where you don't just sit and listen – you get involved and create!
In a world where email marketing is becoming increasingly personalised, we look at how we can use simple URL parameters to create tailor-made images – live, together in the auditorium. This is not a technical review, but a creative and practical demo where you can participate with your mobile phone and see the results on the big screen. You can help build your own image and see how small steps can have a big impact on your communication with your customers. The lecture is suitable for everyone – you don't need to be a developer or designer. Just curious! Together, we will explore how personalisation can be both playful and effective, and how you can incorporate the ideas directly into your own marketing.
About Bas Kommunikasjon
Bas Kommunikasjon is an extremely happy bunch of around 50 people and we are the largest in Norway in personalised and insight-based communication. In addition, we organise the Dialogue Conference once a year since 1997. And yes, we do absolutely everything ourselves.
Speaker
Dan Lorntzsen
Frontend developer & head of e-mail,
What Dan doesn't know about email, nobody else does either. He's an email wizard - and can take any email and make it more click-friendly, response-driven, design-cool and easy to read. He knows all the tricks of the trade in all platforms, surfaces, operating systems and the technicalities that complicate the world for those of us who know that email is the most cost-effective channel.
