SPORET – the journey towards a national service for trail condition reports in Norway
Cases
Tuesday 11:40 AM - 12:10 PM
Language: Norwegian
How Skiforeningen gathered grooming status and trail data from across Norway into a single app – and used it as a driver for membership growth, partnerships, and positioning
- Gain insight into how to build a new digital service involving multiple stakeholders and a strong identity
- Learn how SPORET combines technology, branding, and data to create value for both users and partners
- See concrete examples of how Skiforeningen uses the service to strengthen membership and commercial relevance
About Skiforeningen, Norway
Skiforeningen is a non-profit membership organization that facilitates outdoor recreation in the Marka forest areas and organizes Norway’s largest ski and hiking events.
Speaker
Magnus Sandnes
Commercial manager, Skiforeningen Norge
Magnus is the Commercial Director at Skiforeningen and has a background in the marketing and communications industry. He has worked on developing new revenue streams and digital services at the intersection of technology, the non-profit sector, and brand building.
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