Email - From inbox to action: What makes your customers click?
Cases
Tuesday 10:40 AM - 11:10 AM
Language: Norwegian
Here we take a closer look at today's email landscape and the trends and technologies that will shape email marketing in the future.
What makes your customers click?
- We'll look at psychological and emotional triggers that trigger customer loyalty, clicks, conversions and engagement.
- What is possible to do in the email channel? Why should we do it? And last but not least, how do we do it?
- With a good mix of practical examples and research, Dan walks you through how to challenge the email channel and create campaigns that stand out in the inbox.
About Bas Kommunikasjon
Bas Kommunikasjon is an extremely happy bunch of around 50 people and we are the largest in Norway in personalised and insight-based communication. In addition, we organise the Dialogue Conference once a year since 1997. And yes, we do absolutely everything ourselves.
Speaker
Dan Lorntzsen
Frontend developer & head of e-mail,
What Dan doesn't know about email, nobody else does either. He's an email wizard - and can take any email and make it more click-friendly, response-driven, design-cool and easy to read. He knows all the tricks of the trade in all platforms, surfaces, operating systems and the technicalities that complicate the world for those of us who know that email is the most cost-effective channel.
