‘Best’ in test 2025
Winners
Tuesday 11:20 AM - 11:50 AM
Language: Norsk
Do you find testing challenging, scary or difficult? Remember that even bad tests have value! In this honest talk, we share the stories of tests we've done with customers in 2025. You'll hear about:
- Times when our hypothesis said one thing, but customers did something completely different.
- About the test we were sure would go really well, but totally missed the mark.
- And about the times when small and large changes led to some pretty cool results.
With examples from real cases, we'll show you what we've learnt and give you inspiration for tests you can do yourself when you're back at work.
About Bas Kommunikasjon
Bas Kommunikasjon is an extremely happy bunch of around 50 people and we are the largest in Norway in personalised and insight-based communication. In addition, we organise the Dialogue Conference once a year since 1997. And yes, we do absolutely everything ourselves.
Speaker
Eline Susann Molde
MA specialist/advisor, Bas Kommunikasjon
Eline is a marketing expert with a special interest in psychology and consumer behaviour. She holds a bachelor's degree in social sciences with a specialisation in psychology from NTNU, and a bachelor's degree in advertising and branding from Markedshøyskolen (now Kristiania University College). She has several years of experience in CRM strategy, automation, customer journeys, marketing and service design. Today, she works as an MA specialist and consultant/advisor at Bas Kommunikasjon, where she helps clients improve their customer journeys and streamline their marketing.
