Communicating through storms and success: Lessons from three of the Nordics' biggest brands
Expert Level
Monday 10:00 AM - 10:30 AM
Language: Norsk
Great communication shapes conversations. Øystein Schmidt, with experience from Elkjøp, Danske Bank, and SAS, shares insights on media strategy, crisis handling, and brand-building - turning challenges into opportunities.
- Learn how strategic media management can turn negative coverage into positive attention.
- Gain practical tools for building a strong brand through proactive communication.
- Hear insights and examples from Øystein Schmidt's experience with PR crises and media relations.
About SAS Scandinavia
SAS, Scandinavia’s leading airline, connects the region with the world. With 10,000+ employees, it serves 25M passengers yearly and aims for net-zero by 2050. Innovation and progress remain at its core.
Speaker
Øystein Schmidt
Head of Media Relations, SAS Norge
With 12+ years in communications and a journalism background, Øystein Schmidt helps brands excel in media. Now Head of Media Relations at SAS Norway, he advises leaders, shapes strategies, and strengthens brand narratives.
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