There are many types of experts. My favourite are the ones who write in a way that makes me understand it straight away. Language is power, and it's a tricky business. Everyone wants to write clearly and well and enjoyably, but why is it so insanely difficult? We'll take a closer look at that in this über-concrete talk about language.

Vipps makes it really, really easy to send money, shop online, log in, settle up, send gifts, donate to charity, collect money, make wish lists, pay bills, just tap to pay and pay at flea markets. With a love for simplicity, they have been Norway's best-loved brand for the past five years.