How DNB reaches young homebuyers
Brands & Experts
Monday 10:00 AM - 10:30 AM
Language: Norwegian
An insight-driven journey from the first click to a mortgage that has won two gold awards at the Martech Awards.
Learn how DNB runs campaigns with long purchase journeys, across its own and external channels, based on customer insights!
How does DNB think about:
- The different roles of channels
- Coordinating activities and traffic flow through the funnel
- Meeting the same customers in different channels
- Measuring and optimising the campaign
Can we create campaigns so effective that they have to be stopped due to customer centre capacity?
About DNB
DNB is Norway's largest bank and has been named Norway's best marketing department on several occasions.
Speakers
Harald Hegglund
Head of CXM, DNB
Harald has over 18 years of experience in marketing, primarily digital and from the agency side, and the last seven years at DNB. He has held several roles there, and for the last four years he has been Head of CXM. The role involves responsibility for communication in channels such as email and SMS, as well as the personalisation of apps and websites – and seeing this in the context of other channels. He also works closely with DNB's Martech rig to ensure that the bank has and develops the solutions needed to achieve its goals. Harald works across the growth teams in the marketing department and has been involved in major campaigns such as Hun investerer, Din økonomiske rådgiver and DNB Ung.
Eivind Bodding
Head of Performance, DNB
Eivind has 10 years of experience in marketing, previously from the agency side where he has worked with many different companies, especially online stores. He now works in the marketing department at DNB, within Digital Sales, and is responsible for the team that works with paid media and performance marketing. At DNB, Eivind has been responsible for media buying and media strategy in external channels, and has been involved in major campaigns such as Huninvesterer, Din økonomiske rådgiver and DNB UNG. Eivind has also been a co-host of the podcast Markedsføringspodden, with over 200 episodes on marketing.
