Decoding Decisions: Brand, Brain & AI
Brands & Experts
Monday 10:40 AM - 11:10 AM
Language: English
Uncover how neuroscience and AI are transforming the way brands influence human decisions—often before we’re even aware of them.
- A strong brand makes it easy for the brain to choose.
- Neurodata reveals human preferences people can’t articulate themselves.
- Combined with predictive AI, neurodata anticipates human behavior with far greater precision than traditional methods.
About Trigger Oslo
Trigger Oslo is an award-winning creative agency combining strategy, storytelling, and innovation to create campaigns that move people and deliver real impact for brands and society.
Speaker
Babak Behrad
Neuromarketer, Trigger Oslo
Babak Behrad is an award-winning strategist and sought-after speaker with 20+ years in creative industries. Specializing in neuroscience and behavioral psychology in marketing and strategy, he’s passionate about uncovering why people think, feel, and choose the way they do. Quote: The future belongs to those who understand humans—not just AI.
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