The Booztlet formula

Expert Level

The Booztlet formula

Expert Level

tirsdag kl. 09:20 - 10:00

Språk: Engelsk

Discover the Booztlet formula: Daily engaging campaigns, beyond-norm personalization and smart automation

Innovative Communication Strategies: Unveil the strategy that enables engaging daily interactions with customers through various channels, making Booztlet a brand people look forward to hearing from

Advanced Personalization Techniques: Learn how Booztlet uses data points to personalize customer communication beyond the industry norms

Efficiency Through Automation: Find out how Booztlet streamlines operations by automating processes, allowing them to focus on growth and innovation.

About Boozt

Boozt Fashion Group is a Nordic technology company selling Fashion, Kids, Sport, Home and Beauty online in 15 markets. Boozt sells products through the multi-brand webstore Boozt.com and the Nordic outlet Booztlet.com. They have grown rapidly over the last years to reach SEK 7.6 billion in revenue in 2023 and build a base of +3.7 million active customers.

Foredragsholder

Maria Moreau

CRM & Marketing Automation Director, Boozt

Maria Moreau has enhanced customer engagement across industries, working with notable companies like Boozt, Klarna, IKEA, Ikano Bank, and Tele2. Her approach, deeply rooted in combining personalization and automation, is fostering business growth, and driving digital innovation. Maria excels in merging data and technology with strategic customer engagement, leading to significant transformations in customer connections in the digital age.