The Booztlet formula
Expert Level
Tuesday 09:20 AM - 10:00 AM
Language: Engelsk
Discover the Booztlet formula: Daily engaging campaigns, beyond-norm personalization and smart automation
Innovative Communication Strategies: Unveil the strategy that enables engaging daily interactions with customers through various channels, making Booztlet a brand people look forward to hearing from
Advanced Personalization Techniques: Learn how Booztlet uses data points to personalize customer communication beyond the industry norms
Efficiency Through Automation: Find out how Booztlet streamlines operations by automating processes, allowing them to focus on growth and innovation.
About Boozt
Boozt Fashion Group is a Nordic technology company selling Fashion, Kids, Sport, Home and Beauty online in 15 markets. Boozt sells products through the multi-brand webstore Boozt.com and the Nordic outlet Booztlet.com. They have grown rapidly over the last years to reach SEK 7.6 billion in revenue in 2023 and build a base of +3.7 million active customers.
Speaker
Maria Moreau
CRM & Marketing Automation Director, Boozt
Maria Moreau has enhanced customer engagement across industries, working with notable companies like Boozt, Klarna, IKEA, Ikano Bank, and Tele2. Her approach, deeply rooted in combining personalization and automation, is fostering business growth, and driving digital innovation. Maria excels in merging data and technology with strategic customer engagement, leading to significant transformations in customer connections in the digital age.
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Roundtable – meet the best international experts on AI, CX, personalization and customer journeys to increase loyalty and customer lifetime value! (Pre-registration required)
Nitin Thariyan, Founder and CEO, Lean On Data
Maria Moreau, CRM & Marketing Automation Director, Boozt
Raj Sivasubramanian, Former Customer Experience Insights Manager, Airbnb
Mikkel Korntved, CEO, Loyalty Group
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