Expert Level
tirsdag kl. 11:00 - 11:40
Språk: Engelsk
Christian Peter, Manager Marketing Automation, Commerzbank
In this slot you will see how Commerzbank has realised this. Commerzbank is the Winner of the EDDI, the prestigious award of the German Dialogue Marketing Association for sustainable, effective and superior results. The jury said "Commerzbank takes customer experience to a new level".
Join the session to benefit from Christian's in-depth practical implementation experience and engage in discussion.
Commerzbank AG is a global German universal bank headquartered at Commerzbank Tower in Frankfurt. The bank was founded in Hamburg in 1870 and is today among the largest credit institutions in Germany.
Author & Keynote Speaker | Manager Marketing Automation at Commerzbank
Christian Peter has been managing successful customer-focused digitalization projects for many years. He is a sought-after international author, sparring partner and keynote speaker. He has extensive experience as an executive in charge of sales management and marketing. After several years in consulting and sales at a major bank, he expanded its sales management and supported numerous change processes. He is currently responsible for customer relationship management at a large German private bank.
In his role as author he will co-moderate the workshop Personalising CX within Finance with Rasmus Houlind.
In his role as Head of Marketing Automation at Commerzbank he will hold a keynote: Surprise Customers with Intelligence.
Christian Peter, Author & Keynote Speaker | Manager Marketing Automation at Commerzbank
Rasmus Houlind, CXO, author and keynote speaker, Agillic
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