In this workshop, we explore how RCS (Rich Communication Services) is transforming customer dialogue in the retail sector. You’ll gain insight into how interactive, visual messages drive higher engagement, enhance the customer experience, and contribute to increased conversion rates. We’ll demonstrate how RCS can be integrated into your communication strategy to strengthen customer loyalty and give you a real competitive edge in an increasingly mobile and digital world. As part of the workshop, you’ll also see a live demo of how RCS works in practice and the concrete opportunities it can unlock for your business.

Speakers