Reshaping Retail from Trend Forecasting to Hyper-Personalized Customer Journeys
Brands & Experts
Monday 01:40 PM - 02:10 PM
Language: Engelsk
Artificial Intelligence is no longer a futuristic buzzword but a present-day catalyst transforming the retail landscape. This session will explore pivotal AI trends revolutionizing how retailers connect with customers. We'll delve into a real-world case study with a major fashion retailer, showcasing how AI was leveraged to identify emergent market trends, directly influencing marketing strategies and product design. Attendees will gain insights into practical AI applications for creating deeply personalized customer journeys and driving growth in the competitive retail sector.
- Understand the most impactful AI trends currently reshaping every industry
- Learn from a real-world case study how AI can be practically applied to identify market trends in the fashion industry
- Identify opportunities to integrate AI within your own marketing strategies to drive competitive advantage
Speaker
Sina Nek Akhtar
From 10x thinking to moving at 10x speed, Google
Every team has ambitious 10x goals, but the gap between a big idea and its execution can be massive. What if you could bridge that gap? This session explores how AI is the engine that allows marketing & CX teams to not only brainstorm transformative strategies but also execute on them with unprecedented velocity. We'll take a practical journey through AI tools that amplify your strategic thinking, automate high-quality content creation, and deliver insights. Join this session to learn how to connect your boldest ideas to rapid, real-world impact and start operating at 10x speed.
Key takeaways
- Use AI as your strategic partner to move beyond incremental improvements. It can synthesize deep customer insights to help you brainstorm the truly personalized 10x customer journeys you've always wanted to build
- Go beyond creating content faster—use AI to deliver entirely new customer experiences. Move your brand from broadcasting to true dialogue with interactive tools like virtual try-ons and hyper-personalized video at a one-to-one scale
- Close the loop by using AI to analyze engagement with these new personalized experiences.
