Reshaping Retail from Trend Forecasting to Hyper-Personalized Customer Journeys

Cases

Monday 02:20 PM - 02:50 PM

Language: Engelsk

Artificial Intelligence is no longer a futuristic buzzword but a present-day catalyst transforming the retail landscape. This session will explore pivotal AI trends revolutionizing how retailers connect with customers. We'll delve into a real-world case study with a major fashion retailer, showcasing how AI was leveraged to identify emergent market trends, directly influencing marketing strategies and product design. Attendees will gain insights into practical AI applications for creating deeply personalized customer journeys and driving growth in the competitive retail sector.

  • Understand the most impactful AI trends currently reshaping every industry
  • Learn from a real-world case study how AI can be practically applied to identify market trends in the fashion industry
  • Identify opportunities to integrate AI within your own marketing strategies to drive competitive advantage

Speaker

Sina Nek Akhtar

Practice Lead - Data & AI, Google

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