How Not to Build a Habit
Brands & Experts
Sunday 04:00 PM - 04:30 PM
Language: English
What You’re Probably Doing Wrong—and How It Limits Personalized Communication
- The Three Most Common Myths in Habit Science
- How These Misconceptions Derail Personalization and Long-Term Engagement
- Design Principles for Messaging that Helps Users Build Habits That Stick
About Nuance Behavior
Nuance Behavior is a global behavioral-science agency that helps organizations apply cutting-edge behavioral design and AI to build digital products and services that change behavior for good—boosting engagement, driving growth, and delivering real-world impact. Everything starts with a nuanced understanding of how to design for behavior change.
Speaker
Samuel Salzer
Behavioral Strategist and Habit Expert, Nuance
Samuel Salzer is a leading Behavioral Strategist and Habit Expert with 10+ years of experience designing personalized large-scale interventions that have reached 350 million+ end users. He specializes in bridging behavioral science, product, and design to create meaningful, lasting behavior change across health, fintech, sustainability, and more.
