The Secret to Making Customers Fall in Love with Your Brand
Brands & Experts
tirsdag kl. 10:00 - 10:30
Språk: Engelsk
Why do some brands inspire lifelong adoration while others fade into oblivion? The answer isn’t just clever marketing—it’s psychology. Discover the hidden science behind unbreakable customer relationships, where trust, emotional connection, and shared values turn one-time buyers into passionate advocates.
Like human relationships, the strongest brands create a deep sense of belonging—transforming simple transactions into lasting bonds. But how do you cultivate brand love in real life?
In this session, psychologist Zana Busby will uncover the psychological triggers that spark true brand devotion. You'll walk away with evidence-based strategies to personalise experiences, craft unforgettable moments, and build a brand that customers don’t just buy from—but fall in love with.
About ZANA B. Psychological Studio
Psychological Studio is a specialised consultancy in Business and Consumer Psychology providing impactful, evidence-based strategies, psychological tools, and actionable insights to drive positive change for individuals and organisations across diverse industries. Core services include coaching, consumer behaviour analysis, wellbeing support, and keynote speaking. We work with clients from around the world who appreciate how psychological expertise helps them reach their goals.
Foredragsholder
Zana Busby
Business & Consumer Psychologist, ZANA B. Psychological Studio
Zana is a subject matter expert, with an MSc degree in Business Psychology, specialising in consumer behaviour. Drawing from her vast knowledge of the human mind and behaviour, Zana equips businesses with invaluable insights into the minds and hearts of their customers, enabling them to forge meaningful connections and achieve sustainable brand success. Zana’s work is backed by cognitive behavioural science focusing on exploring emotions, motivation, CX, gender differences, and cognitive biases that shape consumer behaviour. With a career spanning over 25 years, she has appeared on BBC radio, served as a trusted TV guest psychologist, and been featured in various magazines and newspapers.
