Human-AI Interaction: Building Emotional Connections with Consumers

Are you ready to explore how to seamlessly blend the efficiency of technology with the empathy, creativity, and emotional intelligence of human interaction? Join Zana Busby, a psychologist, as she delves into the captivating psychology behind AI integration and explores how it connects with consumer emotions to craft engaging, memorable, and personalised experiences.

This keynote offers valuable insights into:

• The psychology of human-AI interaction in personalised marketing
• Strategies for creating emotionally engaging AI-driven consumer experiences
• The impact of AI on consumer-brand relationships

By understanding and leveraging these psychological insights, brands can harness AI to create meaningful, emotionally rich interactions. This transformation enhances consumer experiences and relationships, driving engagement and loyalty in the digital age.

A specialised consultancy in Business and Consumer Psychology providing impactful, evidence-based strategies, psychological tools, and actionable insights to drive positive change for individuals and organisations across diverse industries.

Core services include coaching, consumer behaviour analysis, wellbeing support, and keynote speaking. We work with clients from around the world who appreciate how psychological expertise helps them reach their goals.