Human-AI Interaction: Building Emotional Connections with Consumers
Masters of Personalization
Tuesday 09:20 AM - 10:00 AM
Language: English
Are you ready to explore how to seamlessly blend the efficiency of technology with the empathy, creativity, and emotional intelligence of human interaction? Join Zana Busby, a psychologist, as she delves into the captivating psychology behind AI integration and explores how it connects with consumer emotions to craft engaging, memorable, and personalised experiences.
This keynote offers valuable insights into:
- The psychology of human-AI interaction in personalised marketing
- Strategies for creating emotionally engaging AI-driven consumer experiences
- The impact of AI on consumer-brand relationships
By understanding and leveraging these psychological insights, brands can harness AI to create meaningful, emotionally rich interactions. This transformation enhances consumer experiences and relationships, driving engagement and loyalty in the digital age.
About ZANA B. Psychological Studio
A specialised consultancy in Business and Consumer Psychology providing impactful, evidence-based strategies, psychological tools, and actionable insights to drive positive change for individuals and organisations across diverse industries.
Core services include coaching, consumer behaviour analysis, wellbeing support, and keynote speaking. We work with clients from around the world who appreciate how psychological expertise helps them reach their goals.
Speaker
Zana Busby
Business & Consumer Psychologist, ZANA B. Psychological Studio
Zana is a subject matter expert, with an MSc degree in Business Psychology, specialising in consumer behaviour. Drawing from her vast knowledge of the human mind and behaviour, Zana equips businesses with invaluable insights into the minds and hearts of their customers, enabling them to forge meaningful connections and achieve sustainable brand success. Zana’s work is backed by cognitive behavioural science focusing on exploring emotions, motivation, CX, gender differences, and cognitive biases that shape consumer behaviour. With a career spanning over 25 years, she has appeared on BBC radio, served as a trusted TV guest psychologist, and been featured in various magazines and newspapers.
![](http://images.ctfassets.net/kokzbr90x66n/5iF2SdEnnUaFhpXAmZ1r7w/91af55959396ffcf386b8fc19624ff5f/Zana_Busby_headshot.webp?w=500&fm=webp)