Effective Customer Experience Change Management
Masters of Personalization
Tuesday 01:40 PM - 02:20 PM
Language: English
- Turn negatives into positives! Adapt and react based on post-purchase feedback to highlight pain points and give your next customer a next-level experience, every time!
- Analyse every link in the chain to identify sticking points and prevent growing customer frustrations which can threaten loyalty and retention rates
- Examine the impact of new tech on customer journeys to streamline experiences and showcase above-and-beyond satisfaction rates
Speaker
Elisabet Sanchez
Head of Marketing Omnichannel Strategy & CX, Nissan Motor Corporation
Elisabet have more than 20 years of experience coordinating international cross-functional teams in German and Japanese multinationals and have experience in managing distribution channels in all business areas. She can present success stories in Digital, CRM, Social Media, Events, Mass media) as well as Customer Experience She is putting knowledge into practice, collaborating in the UNICEF Lab incubator and mentoring executives who want to bet on digitization in their companies.
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