World Class CX
Keynote
Monday 07:40 AM - 08:10 AM
Language: Engelsk
Learn from award-winning Amazon leader, Rose Jia, how to guarantee innovation and sales growth in any economic situation. She’ll walk through some case studies and tried-and-true hacks as well as a net-new mindset to help you tap into growth.
She will also explain about the marketer's secret Weapon in an AI world
With generative AI taking over specialized marketing roles, learn from Rose how you can remain "indispensable" in your business or organization by turning AI into a tool while redefining your value as a marketer.
Prime Video delivers an entertainment destination unlike any other—fast, reliable, personal, effortless, and delightful. The Prime Video team comprises individuals who are all obsessively focused on one mission: to give consumers the world’s best-in-class digital video customer experience.
Amazon Studios is the home for talent, creating and producing original films and television series for a global audience. Original series all premiere exclusively on Amazon Prime Video, which is available in over 200 countries and territories.
Head of Lifecycle & Launch Marketing, Prime Video & Amazon Studios
Rose Jia is an award-winning marketing and product leader who currently heads up growth marketing for Amazon’s omnichannel grocery division, including brands like Amazon Fresh. She and her team drive profitable growth through awareness, discovery, conversion, partnerships, and go-to-market initiatives. She is also the creator of the Renaissance Marketer™ Mindset — a new way for marketers to guarantee growth and innovation. Through her tried-and-true ways of tapping into the Renaissance Marketer Mindset, she has been able to leverage her multidisciplinary background, long-term investment thinking, and balance of art/creativity and science/measurement to build patented innovative products and solutions across numerous industries.
Rose Jia, Head of Lifecycle & Launch Marketing, Prime Video & Amazon Studios
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