What is the Renaissance Marketer™ Mindset?

It’s comprised of 3 pillars:

• Being multi-disciplined
• Having long-term thinking with investment in mind
• Balancing the art and science of marketing

1. Being multi-disciplined means being able to pull ideas from other disciplines(e.g. history, psychology, economics, etc)into marketing. It also means understanding how various functions work together (e.g. brand, CX, product, data, finance, etc.) to drive innovation and growth.
2. Think long-term and with investment in mind. Having long-term thinking with investment in mind means treating marketing as an investment. Like a venture capitalist (VC), determine what platforms to invest in with media dollars and why. Understand the return on investment, whether its money, people or time. Be clear what are the trade-offs between short-term wins and long-term gains.
3. Balance art & science of marketing. Balancing the art and science of marketing means understanding customers needs are comprised of rational and emotional reasons as well as being able to tell a convincing story and measure the impact of marketing initiatives.

Why is this mindset important? The world is ever-changing. Technologies are becoming more ubiquitous (look at ChatGPT!) and customers are becoming more discerning. If marketers only have specific skills, not only would time erase their needs but they wouldn’t be able to adapt as well. Those with the Renaissance Marketer Mindset are able to adapt easily to changing times because they’re oftentimes the game-changers and the innovators. Thus, they create new pathways to drive growth.

If you want to guarantee innovation and growth, then you want to unlock your Renaissance Marketer Mindset.

The Workshop is based on Rose’s book – and a copy will be given to each workshop participant.

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