This is how AI becomes your new superpower (Pre-registration required)
Workshop
Sunday 12:00 PM - 05:00 PM
Language: Svensk
To participate, you must register in advance. Send an email to dialogkonferansen@bas.no to sign up.
Think what you could accomplish with all your experience combined with a machine. The dream of being able to tame a machine to its advantage can now become a reality - but only you can decide how you will relate to AI. Today, AI functionality is present in most of the tools we already use as marketers. It is now up to us to use the technology!
Workshop description We go through the various aspects in which AI can help you as a marketer to become both more efficient and more creative in everything from developing strategy to creating and optimizing content.
Course elements:
- Briefly about what What AI and generative AI are and its emergence in the last year
- Which tools are available and how to find the right one among them
- How to use AI to do research, go through data and come up with a strategy
- How you get better at prompting and producing content using generative AI
- This is how we use Chat GPT and other tools to streamline work in the marketing department, create marketing strategies and marketing plans.
- Inspiration and examples of how companies have worked with strategic AI tools
- Practical exercises in tools for creating texts, images, videos and landing pages
Speaker
Sara Öhman
Marketing Specialist,
Sara is an expert in data-driven marketing and social media. She supports marketing and communications departments in how they can use their digital platforms effectively to drive traffic and conversion. She has become an important advisor to those who want to include AI and other digital tools in their strategies.
