“I Don’t Like It” – Subjectivity and Always-On Content

World Class CX

Keynote

Monday 09:00 AM - 09:30 AM

Language: Dansk

Does your business need to scale ever-increasing amounts of visual content to engage its consumers? Does it struggle to find the balance between quality, cost and time as it produces creative work? Then it has at some stage likely run into the age-old problem of Subjectivity. In this session Nick Goodchild, currently Vice President of Global Creative Marketing for Tommy Hilfiger, unpacks some of his career experiences where Subjectivity has raised its head and put even the most robust of content production processes on its knees! Join the session to learn:

  • What Subjectivity is and examples of how it can impact your ‘Always-On’ content.
  • 3 x specific approaches to help mitigate the impact of Subjectivity.
  • How AI can help baseline creative opinion and contain debate.

About Tommy Hilfiger

Tommy Hilfiger is one of the world’s most recognizable lifestyle brands. It produces classic, American, cool fashion products that fuses pop culture with Americana heritage and connects with consumers across the globe.

Speaker

Nick Goodchild

VP, Global Creative Direction, Tommy Hilfiger / Calvin Klein

Nick Goodchild began his career in UK television working on reality shows like Big Brother. After a stint Exec Producing in Dubai, he returned to London in 2007 and started his own content agency and studio serving the fashion and luxury industries. Having sold that business, Nick then joined Amazon in 2015 to learn how to scale his skills and become a leader. In 2018, he relocated with his family to Amsterdam to build a 25,000 sq.ft. global content production facility for PVH Corp servicing both their Calvin Klein and Tommy Hilfiger brands. Today, Nick is VP of Global Creative Marketing for Tommy Hilfiger leading all its content teams around the world.

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