Why Marketing Strategy Matters
Keynote
Keynote
mandag kl. 15:40 - 16:20
Språk: Engelsk
Liam explores the pivotal role strategy plays in marketing success. Discover how planning and decision-making can be elevated by a strong strategic approach.
Liam will go into how the team at Uber think about marketing strategy and give some examples of how its put into action.
About Uber
Uber Eats is an online food ordering and delivery platform launched by Uber in 2014. Couriers deliver meals using cars, scooters, bikes, or on foot. It is operational in over 6,000 cities across 45 countries.
Foredragsholder
Liam Branaghan
Performance Marketing Lead (EMEA), Uber
Liam Branaghan is a senior performance marketing strategist for EMEA region, running strategic cross-functional marketing projects across Performance Marketing channels that drive incremental revenue growth for Uber Eats.
He has a background in performance marketing and media planning. He has worked on global campaigns for brands including Uber and Booking.com.
Flere foredragsholdere:
KEYNOTE
Mascha Driessen
Regional Vice President Continental Europe, Microsoft Advertising, Microsoft
KEYNOTE
Raj Sivasubramanian
Former Customer Experience Insights Manager, Airbnb
KEYNOTE
Silvia Román
Senior Product Marketing Manager, Booking.com
KEYNOTE
Dominik Olejko
Head of Insights & Analytics, H&M East Europe
KEYNOTE
Mascha Driessen
Regional Vice President Continental Europe, Microsoft Advertising, Microsoft
KEYNOTE
Raj Sivasubramanian
Former Customer Experience Insights Manager, Airbnb
KEYNOTE
Silvia Román
Senior Product Marketing Manager, Booking.com
KEYNOTE
Dominik Olejko
Head of Insights & Analytics, H&M East Europe
