There is no shortage of ways to connect to customers, with a range of exciting technology and several widely used social media and entertainment platforms, all with their own unique communities.

Learning to effectively leverage these, however, can be expensive and time-consuming, which can be a barrier. In fact, a recent World Federation of Advertisers (WFA) study found that 29 percent of business leaders plan to scale back their marketing and CX budgets in 2024.

In this environment, it is imperative that CX and marketing professionals are making the most out of budget allocation. Leveraging entertainment and social media platforms is an effective way to increase customer lifetime value and inspire loyalty, with 80% consumers saying that they have made a purchase decision based on a social media post.

Perla will explain how to leverage technology to tell stories and boost brand experiences. She will explain how to engage customers, be memorable and stay relevant and personal even during times of economic uncertainty.

EA is the world leader in digital interactive entertainment. EA delivers games, content and online services to nearly 600 million active gamers and fans around the world. EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, Madden™ NFL, Need for Speed™, Titanfall™ og F1™ - sounds familiar?

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