The Journey of 'Kjøpshjelpen': The AI-Powered Customer Experience
AI for Marketing Cases
Tuesday 02:30 PM - 03:10 PM
Language: Norwegian
Frydenbø Bil is the first in the car industry to use generative AI in the customer journey, to help customers choose the right used car. In this lecture, Heidrun i Frydenbø Bil and Ken from Markedspartner will tell the story of how this service came about, and talk about how they think generative AI will revolutionize shopping trips in the time to come.
The AI doesn't just answer questions; it guides customers through a personalized car buying journey, using optimized content from the website and tailored information.
Why hasn't anyone done this before! The purchase help means that you don't have to scroll, filter, search and talk to useless chat-bots. Brilliant!
Kjøpshjelpen is a perfect example of how AI is used to create meaningful, customer-centric experiences. It's about understanding and responding to customer needs in real time, a game changer in the digital marketing world!
About Frydenbø Bil
Frydenbø Bil is one of Western Norway's fastest growing groups, and are dealers of the car brands Volvo, Audi, Skoda and Volkswagen - and operates Polestar Space in Bergen. Departments stretch from Kristiansand to Ålesund. Frydenbø Bil had a turnover of NOK 4.4 billion in 2023.
Speakers
Heidrun Reigstad Tveit
Head of Marketing, Frydenbø Bil
Heidrun has a burning commitment to the marketing profession, management and strategy. She likes to work with technology and at the intersection between digital and operative processes. With three years as CMO in Frydenbø, she was previously Digital Marketing Manager at Sparebanken Vest.
Ken Leren
CTO, Markedspartner
Ken Leren is CTO at Markedspartner. He established the company Marketing Town in London in 2013, a company that has built technology and performed services around performance marketing for everything from small businesses to large companies such as Amazon. After 13 years in London, Ken Leren headed back to Norway, where he is now CTO at Markedspartner. There, among other things, he leads the agency's investment in AI, and has had technical responsibility for the development of AI Kjøpshjelp for Frydenbø car.
