Launching a B2B brand

Brand Stars


onsdag kl. 09:10 - 09:40

Språk: Engelsk

In this presentation, Anne will talk about how they launched a new E.ON B2B Software brand which supports the energy transition, about which marketing channels to use for B2B marketing as well as the channel tactics for B2B marketing and creative use. 

  • The importance of a full-funnel approach
  • B2B Brand Communication
  • Differences between B2B and B2C marketing

About E.ON

The E.ON Group is one of Europe's largest operators of energy networks and energy infrastructure and a provider of innovative customer solutions for 50 million customers. E.ON are driving forward the energy transition in Europe and are committed to sustainability, climate protection, and the future of our planet.


Anne Lathouwers

Head of Growth Marketing & Communication, E.ON One

Anne has been Head of Growth Marketing & Communication for two years. She came from a position at E.ON as Digital Marketing Transformation Manager.

Previously she has worked as Lead Digital Performance Marketing at Essent, where she in housed succesfully all online media buying activities and set up an inhouse media buying team disciplines including; analytics, search, campaign management, search, affiliates, social, display, video and SEO.

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