Workshop: How will AI affect the Marketing Automation field?

Workshop

Workshop: How will AI affect the Marketing Automation field?

Workshop

Monday 12:00 PM - 02:00 PM

Language: Swedish

AI will have an impact on the digital marketing field. Let's narrow it down to marketing automation.

There's already a lot of different AI/Machine Learning/predictive models in the tools. Everything from preferred channels, send time optimization, segmentation, content creation (copy & images), automatic sentiments, predictive churn modeling, etc., and more are in the pipelines.

How long until you can automate more or less the whole thing? Or will that be the differentiator, the human touch?

Still a bit to go, but things are moving fast now.

The pace of progress is remarkable. Things are moving fast, and the future of AI in Marketing Automation holds exciting possibilities.

About Miltton

Established in 2001, Miltton has grown to become a leading Nordic advisor in communications, Johanna Frank

leadership, marketing, insight and stakeholder relations. Miltton is a unique multidisciplinary group of 350+ experts, representing different silos of society; business, media, politics, research, culture, sports, government, NGOs, and much more. Miltton is headquartered in Helsinki, with offices in Brussels, Stockholm, Tallinn, and Washington.

Speaker

Emil Björnskär

Senior Consultant/Head of MarTech and Partnerships, Miltton Insights

Emil has a strong focus on developing the customer experience through the power of technology and data with a special emphasis on Loyalty Programs, Customer Data Platforms (CDP), and Marketing Automation.

He has spearheaded the transformation of several of Sweden's largest loyalty programs.

Emil has globally orchestrated the establishment of a CRM & Marketing Automation team, which included the successful launch of a Marketing Automation system on a global scale, from inception to full implementation.