Workshop
Monday 12:00 PM - 03:00 PM
Language: Engelsk
Personalisation is essential, sometimes confounding, and here to stay: isn’t it about time you learned how to play the game by its own unexpected rules?
Move past the myths of personalisation and meet the moment. Deal yourself a set of our cards for designing for automated, personalised or AI-delivered experiences. Play a game we’ve been play-testing for years within organizations seeking clearer outcomes, cleaner mechanics, and better consistency from their connected experiences.
This session presents a persuasive tradecraft to tackle getting your foundations set confidently and efficiently across software tools as varied as MAP, CMS/DXP, CRM, and CDP, and from within functional domains such as marketing, product, sales, and support.
The progressive personalisation approach shows that effective, repeatable UX tactics—and the instructive comedic lessons of the “persofails” we encounter in our digital day-to-day lives—are the sound and surest path to shipping lasting value in connected experience.
What you’ll learn:
This workshop is for:
Bucket Studio is a boutique consultancy dedicated to better personalization, connected experiences, and content operations for digital professionals.
Bucket Studio was founded in 2008. Bucket’s approach is to help organizations grapple with personalization, marketing automation, and content operations.
Principal, Bucket Studio
His byline has appeared in WIRED, the New York Times, among many other publications. Jeffrey is also a founding member of the Consortium of Personalization Professionals. He has spoken and workshopped widely at conferences in North America and Europe.