How to win customers through digital change
AI, Rebels and Winners
Tuesday 11:00 AM - 11:40 AM
Language: Norsk
The world is changing faster than ever, and digital aids are constantly appearing that can help in the fight for customers. In order to succeed, some of the most important things to achieve with the company, and all the employees, are the digital changes.
Bjarne has led digital changes with a focus on increasing customer interaction since 2013.
His presentation is based on customers to identify real tools that work in different situations, and then success criteria for succeeding with the digital change in the company.
Bjarne wants to go through two concrete cases
- In the private market: In Altibox we increased the hit rate from 7% in the first campaign to 40% in a later similar campaign
- In the business market: We increased turnover from 915 K (22) to 5.6 MNOK (so far this year)
In both examples, your starting point is the right message, to the right ability at the right time is important.
Speaker
Bjarne Bendixen
CCO, Konciv
Bjarne works as a commercial manager at Konciv, a software company that helps businesses digitize and streamline work processes. He has 16 years of experience from the Lyse group and for the last 8 years he worked in sales and marketing at Altibox. This includes 3 years as CRM Manager, where for the last two years he led the Sales Department and Communication (with responsibility for communication to Altibox partners)
