From Insights to Impact: Leveraging Data to build Marketing Strategies

Brand Stars


Wednesday 10:40 AM - 11:10 AM

Language: English

Learn to leverage customer insights, real-life stories on defining KPIs with data, and discover the synergy of a data-driven mindset for efficient teams. In this session, attendees will be inspired on how to strategically use customer insights to feed marketing strategy. They will gain a glimpse into the practical applications of leveraging data/research, demonstrating how it can catalyze business growth. Lastly, they will uncover the intricate correlation between cultivating a data-driven mindset, harnessing a collective skillset, and fostering the development of highly efficient marketing teams. During this session, attendees can expect to:

  • Learn how to leverage customer insights and product analytics to back up marketing strategies
  • Get inspired with real-life stories on how to use data to help define business KPIS
  • Discover the correlation between a data-drive mindset, collective skillset and efficient marketing teams


Founded in Amsterdam in 1996, has grown from a small Dutch start-up to one of the world's foremost digital travel companies. aims to make it easier for everyone to experience the world.

By investing in the technology that helps make travel smoother, connect millions of travelers seamlessly with memorable experiences, a variety of transportation options, and amazing accommodations — from vacation rentals to hotels and much more. is one of the world's largest travel marketplaces for established players as well as entrepreneurs at any level, enabling accommodations across the globe to connect with a global audience and grow their businesses. is available in 43 languages and offers a total of over 28 million registered accommodation units, including over 6.6 million holiday homes, apartments and other unique places to stay.


Silvia Román

Sr. Product Marketing Manager,

Silvia Román, Sr. Product Marketing Manager at, drives B2B product initiatives from discovery to launch, fostering business value. With 10+ years' expertise in EdTech and B2B SaaS, she excels in growth & product marketing, favoring strategic involvement. As an advocate for the global Product Marketing community, she champions customer-centric product development and contributes to redefining leadership as Chair of the Lean In Network Netherlands Randstad, empowering women for an equitable world.

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