Empowering Marketers with Gen AI



Wednesday 08:30 AM - 09:00 AM

Language: English

  • Data-Driven confidence: Accessing natural language of better discovery
  • How can marketers harness the power of Microsoft’s Copilot to optimize their digital strategies
  • Enhancing customer engagement: Tailoring experiences based on Generative AI tools
  • Adaptive SEM strategies: Embracing Gen AI and the need for evolving Search Advertising strategies to stay competitive

Microsoft is leading the AI War Between Microsoft and Google. Since announcing a partnership with ChatGPT creator OpenAI in 2023, Microsoft has been deploying the Copilot generative AI assistant across its suite of Microsoft 365 business productivity and collaboration apps. Word, Outlook, Teams, Excel, PowerPoint, and a range of other applications are connected to the AI assistant.

Microsoft CEO Satya Nadella described it as “the next major step in the evolution of how we interact with computing. With our new copilot for work, we’re giving people more agency and making technology more accessible through the most universal interface — natural language.”


Mascha Driessen

Regional Vice President Continental Europe, Microsoft Advertising, Microsoft

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