Kremena stared her professional career at Reebok back in 2007 and have been part of many great teams - Retail, Footlocker and ecom to name a few.

She is passionate about storytelling and brand purpose.

Kremena is a leader focused on combining data-driven decision-making and using your intuition to guide strategy. Her strengths stem from putting team building and innovation at the center of all she does. She started her career back in 2007 at Adidas in supply chain and transitioned to digital marketing over the years. Almost always Amsterdam based she crafted proven record of deliverables within Retail Footlocker key account management and ecom. Her latest role as director digital marketing activations allows her to be in the center of all marketing channels and the role they play.