As #10 Martech influencer in Europe and #1 in the Netherlands Frans has Marketing Technology as his playground. For over decade he has been designing Marketing Technology stacks for companies like HP, Adidas, Audi, Basf, Unilever, Philips, AbnAmro, IKEA, Standard Bank, Carlsberg, Volvo, HP. He published the Martech Benchmark 2019 research in a blog post: ‘Unlocking the full potential of the Marketing Technology Supergraphic’. In June 2019 six New Country Marketing Technology Landscapes were published, which contain 68% undiscovered tools. In February 2020 he published the first Martech European Landscape (1200 new tools).