Frank Troelsen

Sport24.dk and Sport 24 Group

Frank has a very impressive background, including positions as Head of Global Marketing at Bang & Olufsen, Vice President, Global Branding for LEGO Company, and Country Manager Denmark at The Coca-Cola Company

Om Sport24

SPORT 24 is Denmark’s leading sports retailer and absolute first choice for the entire family for sports clothing, equipment and sport fashion. Through a direct strategy of integrating online shopping with physical stores, they are the leaders within the Danish sports retail industry, covering the high street market with more than 60 sports and outlet shops.


How inspirational shopping improves loyalty and return

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