Dr. Matt Johnson

Hult International Business School

In this talk, Matt Johnson, PhD, will discuss how marketers can do exactly that. His talk will focus on the neuroscience of serendipity, and how brands can leverage these insights to create unique, meaningful, “chance encounters” within the customer journey. Ultimately, the goal of this session is to provide a unique window into the customer experience, and one which will enable marketers to foster, rich meaningful connections with their consumers.


The Talk

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Rethinking marketing through neuroscience

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