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Wrap-up digital transformation: Why some business fail + four attributes needed to avoid the same fate.
Marketing Science
When: Tuesday kl. 14:30 -
15:10
Language: English
“Digital” is perhaps one of the most over-hyped terms in the media today.
When we think about digital transformation, you can think of it in many different ways in terms of how digital changes the relationship with a customer. Transformation is really this fundamental shift in how a firm delivers value to the customer, and therefore drives revenue.
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