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Wrap-up digital transformation: Why some business fail + four attributes needed to avoid the same fate.

Marketing Science

When: Tuesday kl. 14:30 - 15:10
Language: English

“Digital” is perhaps one of the most over-hyped terms in the media today.

When we think about digital transformation, you can think of it in many different ways in terms of how digital changes the relationship with a customer. Transformation is really this fundamental shift in how a firm delivers value to the customer, and therefore drives revenue.

Speaker

Michael Loban

Michael Loban

CMO

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