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The rise and power of influencer live streaming

Keynote - Brand Stars

When: Wednesday kl. 10:00 - 10:30
Language: English

Live streaming has grown exponentially during the pandemic, drawing a rising number of viewers looking for a new way to connect. The influencer industry adapted well to these major changes. Many influencers used this opportunity to better understand the interests of their followers and to strengthen their relationship with them.

Going live is a great way for brands to interact and connect with their followers. Join us to learn how TikTok Live helps to build a fanbase.

Why should you go live?

Tips on going live on TikTok

Opportunities to monetize live streaming

The role that agencies play in this ever-changing space


Yenan Wang

Head of TikTok Live, Agency , TikTok

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