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Innovative Audience Targeting with Geo-Tracking and App Usage Data
Keynote – World Class Cases
When: Monday kl. 14:25 -
15:05
Language: English
- The “innocent” smartphone passes on almost your entire life.
- It allows to analyze Micro-Data and to get insights of customer behavior for precise targeting.
- Addressing the right customer at the right time based on his interests, app-usage and geo-location.
- Identifying the customers’ needs before he knows them himself.
- Understanding the consumer to the fullest and deriving look-a-like audiences for better and focused targeting.
- Scary and fascinating at the same time.
Speaker
