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Innovative Audience Targeting with Geo-Tracking and App Usage Data

Keynote – World Class Cases

When: Monday kl. 14:25 - 15:05
Language: English

  • The “innocent” smartphone passes on almost your entire life.
  • It allows to analyze Micro-Data and to get insights of customer behavior for precise targeting.
  • Addressing the right customer at the right time based on his interests, app-usage and geo-location.
  • Identifying the customers’ needs before he knows them himself.
  • Understanding the consumer to the fullest and deriving look-a-like audiences for better and focused targeting.
  • Scary and fascinating at the same time.


Joerg Schudrowitz

Joerg Schudrowitz

Social Media Lead, Central Europe, BSH Home Appliances Group, Siemens, Bosch, Gaggenau

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