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If you want to maximise effect, your most powerful tool is emotion

Marketing Trends

When: Monday kl. 12:00 - 12:20
Language: Swedish

There is overwhelming evidence that almost all decisions people make are based on emotions. Meanwhile, while building brands, growth and conversion, we overwhelmingly make decisions based on reason and rationale. Whats up with that? In this session we will take a dive into how gut feeling combined with facts creates better effect for your brand and your business.

  • Because your target group is always people
  • People are led by feelings
  • So are you


Nicklas Bohman

Head of Strategy, Anorak/NoA, Norway

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