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How Schibsted is personalizing customer journeys

Keynote - Masters of Personalization

When: Tuesday kl. 10:10 - 10:50
Language: Norwegian

  • How Schibsted customers and subscribers gets the best possible experiences from the largest newsbrands in the Nordics.

  • How they work with marketing automation, data and segmentation, customer experience and retention strategies, and personalizing customer journeys across all channels.

  • With focus on the Customer Lifecycle through analysis and operationalization of data for use within personalization, segmentation and prediction modeling.


Tor Marius Espedal

Head of Customer Lifecycle Management, Schibsted Consumer Business

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