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Going from what we want to say, to what customers want to know

The Future

When: Wednesday kl. 09:50 - 10:30
Language: Swedish

Pelle will share Swedbanks ventures into Customer Value Communication and next best action. An exciting case about the shift from product-centric to customer-centric communication. In a industry with a lot of customer data Swedbank has implemented a personalized and automated communication in an omni-channel context by using marketing automation and advanced analysis. This requires solid work in terms of customer journeys, segmentation, advanced analysis and not least a changed way of working.


Pelle Backmann

Head of Customer Value Communication Corporate, Swedbank

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