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Fighting Churn with Data

Marketing Science

When: Tuesday kl. 15:20 - 16:00
Language: English

  • Spot the user behavior that is most predictive of churn
  • Master churn reduction tactics with customer segmentation
  • Apply churn analysis techniques to other business areas

Don’t let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you’ll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. This hands-on session is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers.

Carl has written a book with the same title, which will be released August 2020.

Speaker

Carl Gold

Chief Data Scientist

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