• Spot the user behavior that is most predictive of churn
• Plan a churn reduction strategy including customer segmentation
• Take your fight against churn to the next level with automated testing and AI

Don’t let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you’ll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. This hands-on session is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers. If you already have a solid data foundation, learn about taking your fight against churn to the next level using machine learning and AI to automate experimentation.