Fighting Churn with Data
When: Tuesday kl. 15:20 -
- Spot the user behavior that is most predictive of churn
- Master churn reduction tactics with customer segmentation
- Apply churn analysis techniques to other business areas
Don’t let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you’ll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. This hands-on session is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers.
Carl has written a book with the same title, which will be released August 2020.