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Drive customer lifetime value through personalisation
Keynote - Masters of Personalization
When: Tuesday kl. 13:20 -
14:00
Language: English
How M&S drive customer lifetime value through personalisation, using techniques such as recommender algorithms, predictive causal inference, and propensity modelling.
How AI advancements are breaking into the marketing landscape to drive hyper-personalisation and deliver ROI
Speaker
