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Drive customer lifetime value through personalisation

Keynote – Masters of Personalization

When: Tuesday kl. 13:20 - 14:00
Language: English

  • How M&S drive customer lifetime value through personalisation, using techniques such as recommender algorithms, predictive causal inference, and propensity modelling.

  • How AI advancements are breaking into the marketing landscape to drive hyper-personalisation and deliver ROI


Nick Masca

Head of Data Science (Growth & Personalisation), Marks & Spencer

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