Customerblind. When top management unconsciously loses touch with customers.
Future of Marketing
Wednesday 09:10 AM - 09:40 AM
Language: English
- Discover the hidden disconnect between top management intentions and customer reality through an eye-opening Nordic case study.
- Uncover the compelling reasons why true customer-centricity isn't idealistic, but a strategic imperative for building and running a successful company.
- Gain exclusive access to a comprehensive roadmap of 20 practical steps across three transformational phases, supported by technology. Designed to realign your company with its most valuable asset: the customer.
Customers are our number one priority. This is clearly stated on company web pages, in annual reports and townhall meetings. Top management most often means it but doesn't practice it. Therefore there’s too often a pervasive gap between the mantra and the lived customer experience.
CUSTOMERBLIND is more than a presentation; it's an intervention. This session will not only diagnose the symptoms of customer detachment but also offer a proven step-by-step strategy to foster a true customer-centric culture that drives profitability and stakeholder value.
Speaker
Kent Bredahl
Executive Advisor, Cuori
Through his company Cuori Kent Bredahl help companies create growth through increased customer loyalty, help clients take leadership on a proactive optimization of customer lifetime value and challenge the traditional way of working with customers.
