Back to program

Creating Connected Consumer Experiences


When: Monday kl. 15:00 - 15:30
Language: English

In this time of channel diversification and ever-increasing consumer empowerment, companies need to create connected experiences that are integrated and convenient – wherever, whenever and however a consumer wants to interact.

Creating connected consumer experiences requires thoughtful planning, design, and execution. Increasingly, building successful consumer relationships requires us to focus on holistic, interactive ecosystems across all touchpoints and environments.

During this session we will discuss:

  1. Value of Connected Consumer Experiences

  2. Major elements of Connected Consumer Experiences

  3. Tools and tactics for successfully creating Connected Consumer Experiences


Samantha Starmer

Digital Product, Experience & Innovation , Estée Lauder Companies, SVP Global

More information